10 must have pictures for your branding shoot.
Getting ready for a branding shoot can be nervous and stressful for both the photographer and the business owner. But, it really doesn’t have to be, with a few planned shots under your belt you can prep yourself to make sure you get all your essential shots that you client can use for their business. The best way I believe to serve you client is to give them variety, that way they have so many options, which is always a win. Following this 10 must have pictures for your branding shoot formula will guarantee that your client has plenty of material and ways to start sharing their business.
So let’s get into it – let’s talk about the shots you need for your shoot.
1.The Headshot. It’s a classic for a reason, everyone loves it. We want to see the face of the business, who’s fuelling the brand and creating this fabulous business. It needs to be engaging, relaxed and likeable. Ideally you can get this in a couple of formats close up and full length. This business owner is selling the brand so this needs to be a non negotiable on your session.
2. Website Banner. This is super important and easy to miss. When you’re shooting for your client you need to know where these image are going to be used. More often. than not its for everything, social, websites, newsletters, emails, brochures – the whole shebang. There is nothing worse than having a Stella image but it only being used in portrait. Make sure you shoot images that intentionally work with the banner slide on a website and social platforms too, Facebook headers etc.
3.Lifestyle Images. These are my favourite, they give flair to your brand and let you showcase a little more about you, what you do and where and how you do it 😉 They can be more casual and can really encapsulate what it feels like to work with you or buy your product. Remember these don’t have to be static, throw in some movement too and create some interest.
4.Tools. What do you use to create your business? It’s so simple yet so over looked. People are nosey by nature and when they are investing in a brand they want to know as much as possible about everything, who, what, where, when – how. They want to know it all. It also allows for an instant recognition of what the business does.
5.Aesthetic Fillers. Fillers are web designers dream – they instantly add individual flavour to your website and help with all sorts of design. They are also great to use across socials and brochures. Filler shots are little detail shots. They don’t have to be the main story – they add to the overall shoot. The jist of the business. The vibe of the brand.
6.Workflow. This is how I usually approach a bigger branding shoot. I get the client to walk me through their business workflow so we can shoot a narrative to that. This is a great place to incorporate behind the scenes images so people get a real glimpse into the flow of the business.
7 Client Experience. Customers want to know how their journey is going to go. If you can not just tell them in words but a visually too, then they are going to have a clear idea of what they can expect when they are making purchases/investments with the business.
8. Negative space. This is a consideration for when you are shooting all of the above. It doesn’t have to be for every shot – but it does need to be included. Negative space allow text to be added to posts, brochures, basically any information that you want to add on instantly.
9.Products. If you are a product based business then included shots of what is being sold is super helpful. These can be styled up in a creative, fresh way adding as much of your brand essence in as possible.
10. Horizontal and Vertical. Giving images in both horizontal and vertical ways will allow you client to use your images in a myriad of different ways and platforms. A successful shoot is one that allow your client to conquer a lot of their marketing needs, so variety is king!
If you would love to get more information about your branding shoot feel free to contact me here. You can also become part of the monthly branding shoot sessions here.
If you would love more information on branding shoots take a look at some more recent blog posts.